Most business owners understand the value of creating quality marketing pieces to build a trusted brand. But many don’t realize how much care and effort is required to build and maintain a brand. The first thing start-ups do is to pick a name for the purpose of identifying themselves. This is actually the first step of your branding process. Unfortunately, when some companies come in to Ohno Design asking for help with their visual identity, the name they have chosen may only make sense to them.

In patent law, timing is important. There are several ways that you could lose your patent rights without knowing it. If you have an invention and want to pursue patent rights to prevent others from profiting from your invention and competing with you in the marketplace, you should talk to a patent attorney soon after you determine you have an invention.