Most business owners understand the value of creating quality marketing pieces to build a trusted brand. But many don’t realize how much care and effort is required to build and maintain a brand. The first thing start-ups do is to pick a name for the purpose of identifying themselves. This is actually the first step of your branding process. Unfortunately, when some companies come in to Ohno Design asking for help with their visual identity, the name they have chosen may only make sense to them.