The buyers—not you—are calling the shots.
TIMING SUCCESS STORIES
Many investors passed on AirBNB, with most thinking it was odd for people to rent out rooms in their homes to strangers. But in addition to a great business model and a great team, AirBNB had timing on its side. It launched during the recession when people needed extra cash, which wiped out the stigma attached to the concept.
Uber also was introduced during the recession, when drivers were looking to pick up extra money to supplement their incomes.